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Add Schema.org markup to emails

Increase user engagement with actions in emails.
Add Actions to Emails
Increase your users' engagement with interactive buttons in your emails. Get started
Gmail Information Cards
Using Schema.org markup, you can create information cards next to emails in Gmail. Get started
Answers in Search
Emails with markup appear in Google Search results when users search for tickets, flights and events. Get started
Now Cards
Google Now presents cards to the user in the right place and at the right time. Get started

Add actions to emails

Increase your users' engagement with interactive cards and buttons in your emails.

Answers in Google Search

Help your users get their information faster on Google Search.

Google Now cards

Google Now brings users the right information at just the right time.

Example App: Embedding Schemas in Emails

Learn how to create an email that will get more engagement throughout Google. You'll see how easy it is to embed schemas in emails, and also see how these new emails will appear throughout Google.

Schema reference docs

Read our schema documentation to see how easy it is to mark up emails.

Watch the announcement video

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 3.0 License, and code samples are licensed under the Apache 2.0 License. For details, see our Site Policies.

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